Wise reminder from Seth Godin's blog: "Marketing used to be advertising. Now, marketing is everything you do. And what you do either adds to the experience or takes away from it. If your company lives and dies by software, where are the marketers on your software team?" For the full post on why marketing should be involved in all customer communications read his full blog post here: Is there a marketing person leading the IT team?
Three articles I recently ran across that have helpful reminders for creating top quality, compelling content. (1) How to Talk to People, According to Terry Gross The NPR host offers 8 spicy tips for having better conversations. Whether it's networking, interviewing or being better at your job - listening and being someone people want to talk to will get you much further. (2) How Axios is succeeding in the world of journalism -- "smart brevity" = how to go deep, but write sho
Part 1 = Creating a logo Part 2 = Building a website and landing page Part 3 = Getting feedback With a logo and a website + an actual product that I'm comfortable with, the next step is social media properties. As a one-person shop over here, I can't spread myself too thin. Starting with Twitter I decide to start with Twitter. I start there because it's well known for being a hub for news. I'm interested in creating Twitter ads (something I have previously only suggested and
In my first post chronicling creating a newsletter from scratch, I shared how creating a logo isn't an instantaneous event, and how much it affects the foundation of everything else (e.g., the website, social media, the newsletter). In my second post on this adventure, I shared my experience on enabling people to sign-up for the newsletter. Now, I thought I'd write about getting feedback. First - Standing Naked on Stage As a professional marketer, I aim to get as much attenti
Yesterday, I explained that I'm starting a newsletter from scratch (no company, no website, no existing audience), and I'm learning a lot along the way. So, after I had a logo, which included a color palate, then I could work more on the newsletter sign-up page - because how else are you going to get a newsletter if you can't sign-up. Enabling Newsletter Sign-up I'm quite familiar with websites and a number of tools to build websites (i.e. Squarespace or Wix or Wordpress, for
I've worked with many companies to build their audiences and create broader awareness, and one tool I've used is the old tried and true newsletter. So, when I had my own idea for a newsletter, I naturally assumed I knew the ingredients that go into a successful recipe. And while I do know the ingredients, I am learning A LOT about important details that are taken for granted or assumed to be "quick and easy." I'm still at the beginning of creating Sports Elevator Talk, but I
Seth Godin recently wrote a blog post on getting your memo read: Get your memo read His useful reminders are helpful beyond a "memo." Quick summary: 1) Stand out; don't create an email or Tweet or cold call script that sounds like others. 2) Talk about the audience - not about you or your solution. 3) Create a comparison to help the audience frame where you are coming from, what you are talking about. 4) Seth asks you to think about how many things you are talking about in yo
I ran across this insightful article on Inc.com, and as I am currently consulting, all of these ring very, very true. I Left My Corporate Job--and These 8 Things Became Clear Quick snippets below from the article, but the full article is definitely worth the quick read (roughly 4 min.). I think everyone agrees with this sentiment - "So much time is wasted in meetings, in so many ways." I appreciate the author's nudging - "Ask if you can get it done through email or by (gasp)