PR Advice for Start-ups
Instructive and informative article on how a start-up should think about media relations. The wrong way is "all about me." It doesn't win you friends in school. It doesn't win you friends at a party. And that attitude won't win you any friends with the press. (didn't your mother teach you any better?) How New Startups Can Win at PR — Advice from a 20-Year Comms Career It's a long article, so here are a few snippets to convince you to read on. "There’s a Venn diagram of storie
Good Statement vs. "No Comment"
Recently, the radio show Marketplace ran a piece on CSAs, and they asked the question if there is room for both meal prep kits and also CSAs. It was striking how Blue Apron chose not to respond and the sentences that followed weren't flattering. While, Sun Basket not only responded, but had strong statement that's easy to agree with. "Blue Apron declined to comment for this story. It had a rough year, losing some customers in a market that is becoming increasingly competitive