​​​​Allison Harris

Interesting article on how billboards are being leveraged more right now. Good read. The suggestion is that online is quite noisy now,...

Email inboxes are a coveted space to be in, but just landing there doesn't ensure eyeballs - only increases the open and CTR potential....

The last three organizations I've worked for have all struggled with customer disenchantment. Shortly after being sold to, there was a...

I've been bearish on the proportion of marketing dollars and time focused on Facebook. Of course, every specific demographic is different...