​​​​Allison Harris

For years, I have helped companies increase their newsletter subscribers through marketing tactics as well as ensuring strong, relevant content. Currently, I have my own newsletter - Elevator Sports Talk - that gives a very simple download of the sports headlines for people who are too busy to read the sports pages or keep up with the on-going drama in sports. So, I pay a lot of attention to how to increase subscriber counts and visibility. In particular, I watch strong newsl

We learn so much more from our failures than our mistakes. One of my favorite questions when interviewing someone is to ask them about their biggest professional failure. Whatever the answer, it's something a person has become sensitive to and likely won't do again. Actually, for me, these sensitivities also come from watching people around me have these professional car crash moments. Early in my career, a colleague was emailing journalists and misspelled the CEO's name. One

Facts: "Revenue is expected to reach $659 million in 2020, up from $314 million in 2017, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers US." (source) There’s no Nielsen-like agency providing advertisers with information. "Right now, advertisers rely almost entirely on download figures to determine the value of advertising on a podcast." (source) "more than half of all podcast listens come from Apple Podcasts. Spotify represents nearly one-fif