August - 2017

"...either write something worth reading or do things worth writing."
- Benjamin Franklin

Podcast Advertising

I love podcasts. I listen to them on my commute. I listen to them while I walk my dog. I listen to them when flying. There are so many...

The Value of Social Media Influencers: Who Are They? And How They Make a Difference

Influencers are people who have have substantial social media followings and brands pay to highlight their product in social media....

LinkedIn's New Website Demographics

LinkedIn recently announced a free new tool, LinkedIn Website Demographics, aiming to help marketers "gain insights about their website...

When "No Comment" Is a Comment

Today, the radio show "Marketplace" reached out to CEOs and companies on Trump’s manufacturing council for comment after Merck CEO...

"Disruptive Technology" with "Artificial Intelligence" for "Machine Learnin

Working across a number of B2B clients, I am seeing that they are all drawn to using the same words. And it seems that journalists are...

Can You Save Your Tarnished Reputation?

Will be interesting to keep an eye on this, as it's a public evaluation of both Teneo and Kalanick. Travis Kalanick has hired ‘CEO...