​​​​Allison Harris

I love podcasts. I listen to them on my commute. I listen to them while I walk my dog. I listen to them when flying. There are so many great ones out there - all different lengths for whatever time I have (5 min. or 1 hr.). For me, I can learn more about marketing and communications or I can learn more about technology or escape down another road of personal interest. I'm definitely not the only one. Whatever I'm listening to, I hear the same sponsors over and over. In a gold

Influencers are people who have have substantial social media followings and brands pay to highlight their product in social media. "Companies see them as relatable spokespeople for their merchandise, and some top-tier influencers have become brands themselves." "Working in collaboration with Nielsen, TapInfluence’s case study showed that influencer marketing’s return on investment (ROI) is 11 times the ROI generated across all forms of digital media." The Ruthless Lives of ‘

LinkedIn recently announced a free new tool, LinkedIn Website Demographics, aiming to help marketers "gain insights about their website audience with professional data from LinkedIn." The benefits look promising -- helping B2B marketers know who's visiting their website, so in order to create the relevant content and not waste money. Website Demographics allows marketers to filter by a range of characteristics (e.g., job title, industry, company, location, etc.) to understan

Today, the radio show "Marketplace" reached out to CEOs and companies on Trump’s manufacturing council for comment after Merck CEO Kenneth Frazier stepped down. I have worked with companies that frequently find themselves embattled in PR crises, and even the most beleaguered companies often steer away from "no comment." It just doesn't help. And in this case, so many companies gave some comment, so "no comment" fell flat. Here's the written article and lots of these were read

Working across a number of B2B clients, I am seeing that they are all drawn to using the same words. And it seems that journalists are seeing it too. ‘Painful and obtrusive’: Agency executives’ ad-tech pitch pet peeves No one can define what artificial intelligence and machine learning are exactly, but almost every ad tech vendor seems to believe they’ll make their tech look better. “It’s in almost every pitch I see,” said Eric Bader, managing director and co-founder for digi

Will be interesting to keep an eye on this, as it's a public evaluation of both Teneo and Kalanick. Travis Kalanick has hired ‘CEO advisory’ firm Teneo to improve his tarnished image The reporter is skeptical. "get ready for some positive stories on the embattled entrepreneur via open-hearted interviews (except to heartless Recode, because we always get left out of those for being too mean to delicate tech executives)!" “'Teneo frames its offerings to C.E.O.s like this, accor