Example of Cold Email Success
Emails to cold prospects are by far the hardest. To get someone who has never engaged with you to open your email is difficult. We are all slammed with emails. First, people evaluate who an email is coming from, then the subject line. Then, if you are lucky, they open the email and read - or at least scan. And the really, really successful get that reader to actually engage with their email. The t-shirt company Ramp reports that their email to cold prospects lead to over over