When Employees Go Rogue
Apple is renown for running a very tight ship with regards to media relations. We got a little peak into this window this week when an Apple engineer was fired because his daughter posted a YouTube video on the new iPhone. "Though Apple's new iPhone X is already available to preorder and will be released Friday — and Apple had held an event where members of the media could use it to shoot video and take photos" Companies' PR departments typically want to own communications. S
PR for Small Companies
I often work with small businesses and their public relations efforts. Often people think of PR as only "media relations," but there are in fact lots of audiences that fall into the category of "public," including influencers who aren't reporters. This may be experts with large social media followings or perhaps industry analysts or consultants. All of these people influence buying decisions, and it's worth the time to work to be in front of these influencers as well as the m
Engaging Investor Pitch Decks
Today, I was helping a client with their investor pitch deck, and there are several considerations as well as current trends that investors are seeing. First of all, Guy Kawasaki got it right when he identified "The Only 10 Slides You Need in Your Pitch." After you have the information you need in the deck, consider the deck you present in front of vs. a leave-behind. Too often, I see PowerPoint presentations that have too many words, leaving the audience trying to both read
Marketing Week on Being Personal on a Mass Scale
The marketing trade outlet "Marketing Week" interviewed P&G’s vice-president of marketing for Europe and IMEA (India, the Middle East and Africa) on how such a giant company is going to get personal with it's marketing (that's what it's all about these days). Article: P&G on how it will deliver personalised messages at scale Procter & Gamble says it will seek to strike a balance between personalisation and mass targeting by not compromising on its brands’ purpose. Interesting
From MarTech Advisor on Marketing Automation
A good article on the value of marketing automation technology. There are a number of marketing automation vendors out there. I happen to be Marketo certified, so it's the product I know best. However, I work with several clients who use HubSpot, and so I have a glimpse into it as well. Not the newest article, but still relevant points: Closing the Communication Divide with New Technology by Malinda Wilkinson - Mar 21, 2017 Marketing automation helps marketing send over mor