Allison Harris

Marketing & Communications

"...either write something worth reading or do things worth writing."
- Benjamin Franklin

Marketing Podcasts

Marketing Podcasts

As previously mentioned, I love listening to podcasts on everything from professional interest to random to personal interests. Because I listen to so many podcasts, I expect I'll write another blog soon enough with some more suggestions. Today, I ran across the article, "9 Binge-Worthy Marketing Podcasts," and I admit that I have not actually listened to any of these -- yet. Marketing podcasts that are in heavy rotation on my iPhone are: Marketing School - super, super short

Best Practices for Email Marketing Today

Best Practices for Email Marketing Today

In 2105 ReturnPath reported that "21% of legitimate permission-based emails also end up in the spam folder" I ran across an article on email best practices. Below I have summarized some of the many suggestions from the article. Tips to Avoid Spam Filters Use a human subject line. Subject line & sender info are the top considerations someone uses in deciding if they will open the email or send it to trash. Use a human reply-to address. People are more willing to open an email

Informative Article Defining Content Marketing Basics

Informative Article Defining Content Marketing Basics

I love sharing helpful pieces of information, and of this comes in the form of sharing articles. Today, I ran across this piece defining content marketing and the pieces of content that are useful at each stage of the customer journey. It's long. It's a combination of writing and videos and graphics. It's rich and comprehensive. Enjoy! Perfect Content Marketing: How Content Generates Leads and Sales at Every Step of the Funnel PS: This is the all the types of content that I c

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