Great read. PR Implosions: How Four Marketers Answered Calamity "We profile four recent PR crises to take a look at their fails and the way they attacked them. Some, it seems, are doing better than others." In many instances organizations that handle PR crises well are never noticed. Media is muted. Outrage is absent. As a result, you'll never read about those.
On Sept. 13 at Dmexco in Germany, Facebook COO Sheryl Sandberg, talked about the effect that digital and mobile are having on the traditional marketing funnel. Here are two informative articles on her presentation: 1) from Facebook itself - Discovering Growth in the Mobile World Three ways for businesses to thrive Summary as quoted from the article A) Focus on your mission - "People are looking for brands and for companies that stand for something." B) Build community -- Buil
September, the month of going back to school. With education on the mind, maybe you don’t have time to actually enroll in a classroom class, but there are so many ways to keep learning. Massive Open Online Classes are one super easy way to find a broad array of classes. Here’s a list of MOOCs to explore and a couple of example classes (though, there are many more): Coursera The Strategy of Content Marketing – “In this course, you will learn the core strategies content markete
I grew up in Tuscaloosa, Alabama, so I know quite a few people who work at The University of Alabama. There has been a change in the communications leadership, and since I work in this profession, many people I know are using me as a sounding board to vent their frustrations. First, I want to acknowledge how difficult employee communications is. Getting it right is incredibly difficult and rarely does everyone agree. Often, many people want to be involved in employee communic
Equal pay is a subject that I care deeply about (rather understandably), and I closely follow legislation that affects it as well as studies on the matter. I was really disappointed and dismayed when President Donald Trump rolled back the Fair Pay and Safe Workplaces rules. Especially sad was that he signed this on March 27th, 2017, mere days shortly before Equal Pay Day, April 4. Ivanka Trump historically said this was an issue that was important to her, but she is sitting o
Today, Wednesday September 6th is “Read a book” Day and September is “read a new book” month. So, with the inspiration to read, below is a list of books that marketers often refer to as favorites. These first couple are considered classics, and they have updated editions that bring in marketing on the internet and through social. 1. "How Brands Grow by Byron Sharp" – There is a 1st edition from 2010 as well as a part 2 from 2015. Both of these books are very practical. The fi