September - 2017

"...either write something worth reading or do things worth writing."
- Benjamin Franklin

From AdAge: 4 Responses to PR Crisies

Great read. PR Implosions: How Four Marketers Answered Calamity "We profile four recent PR crises to take a look at their fails and the...

Your Brand Should Focus Its Mission, Build Community & Communicate, According to Sheryl Sandberg

On Sept. 13 at Dmexco in Germany, Facebook COO Sheryl Sandberg, talked about the effect that digital and mobile are having on the...

Keep Up Your Marketing Education

September, the month of going back to school. With education on the mind, maybe you don’t have time to actually enroll in a classroom...

Example of Bad Employee Communications

I grew up in Tuscaloosa, Alabama, so I know quite a few people who work at The University of Alabama. There has been a change in the...

Equal Pay

Equal pay is a subject that I care deeply about (rather understandably), and I closely follow legislation that affects it as well as...

“Read a New Book” Month – Marketing Books

Today, Wednesday September 6th is “Read a book” Day and September is “read a new book” month. So, with the inspiration to read, below is...