"...either write something worth reading or do things worth writing."
- Benjamin Franklin

March 12, 2019

Axios and Harris Poll just released their poll on Americans' views of companies with some interesting slicing and dicing.

Only two companies, Wegmans and Publix Supermarkets, are a favorite companies for both Democrats and Republicans. 

Here's the full chart with wh...

February 17, 2019

Alexandria Ocasio-Cortez is amazing at Twitter. 

This is an insightful article detailing how she's slaying it while other politicians just don't get it.

How Alexandria Ocasio-Cortez beat everyone at Twitter in nine tweets

Here are some interesting stats from the article:


January 21, 2019

For years, I have helped companies increase their newsletter subscribers through marketing tactics as well as ensuring strong, relevant content.

Currently, I have my own newsletter - Elevator Sports Talk - that gives a very simple download of the sports headlines for pe...

January 10, 2019

We learn so much more from our failures than our mistakes. One of my favorite questions when interviewing someone is to ask them about their biggest professional failure. Whatever the answer, it's something a person has become sensitive to and likely won't do again. 


January 2, 2019


  • "Revenue is expected to reach $659 million in 2020, up from $314 million in 2017, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers US." (source)

  • There’s no Nielsen-like agency providing advertisers with information. "Right...

December 20, 2018

When you first get a job you enter it with enthusiasm and passion. You were hired to create change and deliver better. The same is true with new hires around you. They bring an energy, a happiness to make the organization The Best. 

Unfortunately, we've all witnessed wh...

November 28, 2018

Wise reminder from Seth Godin's blog:

"Marketing used to be advertising.

Now, marketing is everything you do. And what you do either adds to the experience or takes away from it.

If your company lives and dies by software, where are the marketers on your software team?"


November 21, 2018

Three articles I recently ran across that have helpful reminders for creating top quality, compelling content.


How to Talk to People, According to Terry Gross

The NPR host offers 8 spicy tips for having better conversations.

Whether it's networking, interviewing or bei...

November 17, 2018

Part 1 = Creating a logo

Part 2 = Building a website and landing page

Part 3 = Getting feedback

With a logo and a website + an actual product that I'm comfortable with, the next step is social media properties. As a one-person shop over here, I can't spread myself too thi...

November 16, 2018

In my first post chronicling creating a newsletter from scratch, I shared how creating a logo isn't an instantaneous event, and how much it affects the foundation of everything else (e.g., the website, social media, the newsletter).

In my second post on this adventure,...

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© 2020 by Allison Watters Harris.

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