Allison Harris

Marketing & Communications

"...either write something worth reading or do things worth writing."
- Benjamin Franklin

Stats: The Competition Your Email Faces

Stats: The Competition Your Email Faces

DMR Business Statistics has published a for-pay report on email stats, but here are a few to remind you just how stiff the competition is: On average, we send and receive more than 121 emails every day. The CTR rate in North America is 3.1% The Open rate in North America is 34.1% There is a 29.6% increase in the CTR when the subject line is personalized There is a 17% increase in the Open Rate when the subject line is personalized Lots of other informative stats in this repor

2 Keys to Customer Testimonials

2 Keys to Customer Testimonials

1) Customers willing to publicly sing your praises (a no-brainer) 2) The internal organization to effectively push out the testimonials. I've had several positions where a huge part of my responsibilities were securing, capturing and publishing customer testimonials, and I've had ample experience to fully understand all the key ingredients to get your customers out there singing your praises. Customer testimonials can come out in so many different formats - press releases, sp

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