PR for Small Companies
I often work with small businesses and their public relations efforts. Often people think of PR as only "media relations," but there are...
Engaging Investor Pitch Decks
Today, I was helping a client with their investor pitch deck, and there are several considerations as well as current trends that...
Marketing Week on Being Personal on a Mass Scale
The marketing trade outlet "Marketing Week" interviewed P&G’s vice-president of marketing for Europe and IMEA (India, the Middle East and...
From MarTech Advisor on Marketing Automation
A good article on the value of marketing automation technology. There are a number of marketing automation vendors out there. I happen to...
From AdAge: 4 Responses to PR Crisies
Great read. PR Implosions: How Four Marketers Answered Calamity "We profile four recent PR crises to take a look at their fails and the...
Your Brand Should Focus Its Mission, Build Community & Communicate, According to Sheryl Sandberg
On Sept. 13 at Dmexco in Germany, Facebook COO Sheryl Sandberg, talked about the effect that digital and mobile are having on the...
Keep Up Your Marketing Education
September, the month of going back to school. With education on the mind, maybe you don’t have time to actually enroll in a classroom...
Example of Bad Employee Communications
I grew up in Tuscaloosa, Alabama, so I know quite a few people who work at The University of Alabama. There has been a change in the...
Equal Pay
Equal pay is a subject that I care deeply about (rather understandably), and I closely follow legislation that affects it as well as...
“Read a New Book” Month – Marketing Books
Today, Wednesday September 6th is “Read a book” Day and September is “read a new book” month. So, with the inspiration to read, below is...