From AdAge: 4 Responses to PR Crisies

Great read.

PR Implosions: How Four Marketers Answered Calamity

"We profile four recent PR crises to take a look at their fails and the way they attacked them. Some, it seems, are doing better than others."

In many instances organizations that handle PR crises well are never noticed. Media is muted. Outrage is absent. As a result, you'll never read about those.