Interesting: Billboards Being Used More
Interesting article on how billboards are being leveraged more right now. Good read.
The suggestion is that online is quite noisy now, and billboards aren't used as much as they used to....
"Billboards — yes, billboards — are having a heyday in a digital world"
A couple of snippets from the article. Definitely read the whole piece.
Worldwide ad spend on so-called “out-of-home” advertising is expected to reach $38 billion this year, up 3 percent since last year and 35 percent since 2010, according to data from ad measurement company Zenith.
This old-school ad format is booming precisely because digital ads are so commonplace. Amid all the digital noise, it’s a guaranteed way to reach a broad swath of people.
“It’s getting so hard to reach a mass audience today because it’s unclear who’s watching other more classic media channels like TV or who’s clicking on internet ads — or even then if it’s a real human being clicking,”