My Marketings Learnings from Creating My Own Newsletter part 4/? - Social Media
Part 1 = Creating a logo
Part 2 = Building a website and landing page
Part 3 = Getting feedback
With a logo and a website + an actual product that I'm comfortable with, the next step is social media properties. As a one-person shop over here, I can't spread myself too thin.
Starting with Twitter
I decide to start with Twitter. I start there because it's well known for being a hub for news. I'm interested in creating Twitter ads (something I have previously only suggested and reviewed and revised, but not actually Hit Publish on the Twitter Ad platform). Also, MailChimp makes it easy to Tweet out a link to the newsletter every day.
I'm on Twitter. I've worked with lots of companies on their Twitter presence. I'm feeling pretty comfortable.
Step 1 - creating a profile. While not that hard, I learned that Twitter's official canvas area for the header (1500 pixels x 500 pixels) is not accurate. They actually lop off quite a bit of that space. So, I spend more time that one wants to trying to find the right aspect ration and creating a logo with enough white space to fit in to the header. And I have to get my logo into a small enough format to be uploaded as the avatar.
"Everything takes longer than you think."