5 Tips for Getting Your Point AcrossSeth Godin recently wrote a blog post on getting your memo read: Get your memo read His useful reminders are helpful beyond a "memo." Quick summary: 1) Stand out; don't create an email or Tweet or cold call script that sounds like others. 2) Talk about the audience - not about you or your solution. 3) Create a comparison to help the audience frame where you are coming from, what you are talking about. 4) Seth asks you to think about how many things you are talking about in your message and then reminds his audience, "Hint: two might be too many." 5) What do you want your audience to DO? Don't forget to help them answer, "what next?"