"Now, marketing is everything you do."
Wise reminder from Seth Godin's blog:
"Marketing used to be advertising.
Now, marketing is everything you do. And what you do either adds to the experience or takes away from it.
If your company lives and dies by software, where are the marketers on your software team?"
For the full post on why marketing should be involved in all customer communications read his full blog post here:
Is there a marketing person leading the IT team?