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Revolutionizing Engagement: AI, Big Data, and New Frontiers in Digital Marketing

Tenovos, a leading platform in the Intelligent Digital Asset Management (DAM) space as recognized by the IDC MarketScape, continues to revolutionize the digital marketing world with its data-centric approach. By establishing a "single source of truth" for all content and related metrics, Tenovos is transforming how marketing teams measure efficiency and ROI, a critical aspect in today's resource-constrained environments. The launch of Tenovos Connect, alongside recognition from AWS, further enhances its ability to integrate digital assets across diverse technological ecosystems, enabling marketers to create personalized, engaging content at scale. In addition, a recent PwC report on the global entertainment and media industry highlights a significant shift towards ad-based revenue models, particularly in streaming services, with a projected doubling of advertising revenues by 2028. This growth in internet advertising, expected to rise at a 9.5% CAGR through 2028, demands that digital marketers refine their strategies to leverage these expanding channels effectively. The report also notes the increasing importance of Generative AI in content creation and customer engagement, underscoring a transformative shift in digital marketing practices that require a deeper, more data-driven approach. Furthermore, the launch of Antsomi's CDP 365 on LINE OA in Thailand presents a groundbreaking development in digital marketing technologies. By harnessing LINE, a platform used by 80% of Thailand's population, Antsomi CDP 365 integrates CRM capabilities directly into a widely used messaging app. This enables brands to gather detailed customer profiles through interactive elements like games and surveys, enhancing personalization and boosting engagement. The ability of Antsomi CDP 365 to integrate with existing technology stacks aligns well with multi-channel marketing strategies, emphasizing the trend towards Big Data and AI in optimizing and personalizing digital marketing efforts at scale. These advancements underscore the continuous evolution of digital marketing, driven by technological innovation and strategic shifts towards data-driven, personalized approaches. From sophisticated DAM systems and insightful industry reports to tailored CRM solutions on popular platforms, staying at the forefront of digital marketing requires embracing these developments to build more connected, effective, and measurable marketing strategies. Links:

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