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Revolutionizing Ad Spaces: From Casinos to TikTok

Basis Technologies has recently made significant strides in media automation and programmatic advertising by integrating technologies from Ad Fontes Media and Cuebiq Group into their platform. This move enhances brand safety and refines the measurement of foot traffic, crucial for any successful digital marketing campaign. By centralizing these critical tools, Basis Technologies simplifies workflows for media professionals and supports more cohesive and effective campaign management. This trend towards integrating diverse capabilities within single platforms represents a broader shift in digital marketing, aiming to provide a smoother user experience and eliminate the need for toggling between multiple tools. In another innovative development, Mobiquity Technologies has partnered with Context Networks to integrate advanced data intelligence with blockchain-powered programmatic advertising, specifically designed for the casino industry. This partnership introduces targeted advertising directly to slot machines, a new approach in casino floor advertising. By utilizing Mobiquity’s contextual targeting, casino advertisers can engage with players right at the machines, enhancing the personalization and relevance of ads. This not only benefits advertisers but also helps casino operators tap into new non-gaming revenue sources. The use of private blockchain technology by Context Networks ensures secure and transparent advertising transactions, potentially setting new standards for digital advertising in entertainment and gaming sectors. Meanwhile, in the realm of digital commerce, Treasure Global Inc. is set to revolutionize its approach by integrating its ZSTORE platform with TikTok Shop. This collaboration taps into the vast network of TikTok, which boasts over 55 million shoppers in the U.S. alone. For ZSTORE's merchants, this integration offers a significant opportunity to increase visibility and customer engagement through TikTok's immersive video content and seamless shopping experiences. This move is indicative of the broader trend where e-commerce and social media platforms are increasingly intertwined, allowing advertisers to forge direct-to-consumer relationships in a space traditionally reserved for social networking. Links:

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