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Leveraging AI and Industry-Specific Tools in Modern Digital Marketing

  • Allison Harris
  • Apr 13
  • 2 min read

In today's exploration of digital marketing developments, we begin with a new SaaS platform making significant strides: Pool Profits. This tool is specifically designed to assist pool businesses in attracting, converting, and retaining customers. Pool Profits exemplifies a broader trend in digital marketing—the rise of customized tools tailored to specific industries. This trend focuses on crafting marketing strategies that cater to the distinct needs of various sectors. For instance, Pool Profits not only offers a CRM system tailored for pool companies but also provides targeted marketing growth strategies. This shift towards industry-specific solutions benefits small to medium-sized businesses by granting them access to tools that address their unique challenges, bypassing the limitations of generic solutions. Moving on, we examine a new certification program launched by the Imperial Valley Regional Chamber of Commerce. This program is designed to equip entrepreneurs with robust marketing strategies through a comprehensive six-session training course. The curriculum covers a range of topics from establishing a brand identity to mastering SEO and harnessing AI in digital marketing. The emphasis on AI is particularly noteworthy. Far from being just a trendy term, AI is becoming a cornerstone of digital marketing strategies. Its applications are broad and transformative, from forecasting consumer behavior to optimizing advertising budgets. Programs like this are crucial; they empower businesses, especially those in their early stages or those refining their strategies, to leverage these sophisticated tools, thereby bolstering their digital presence and executing more impactful marketing campaigns. Continuing with the theme of AI, we introduce another key player in the digital marketing arena: Aisento. This AI-powered business tool offers on-demand AI agents for various digital services, including web development, digital marketing, and content creation. Aisento's promise of scalability and time-saving capabilities is particularly compelling. The concept of AI agents working tirelessly could revolutionize productivity and efficiency in digital marketing efforts. The rise of tools like Aisento underscores the growing trend of AI integration in marketing. With AI agents available 24/7, businesses can expect not only heightened efficiency but also the opportunity to craft more inventive and adaptable strategies. This leads us into an era where digital marketing is increasingly agile, data-centric, and personalized. Whether you're involved in the pool industry, engaged with local commerce initiatives, or interested in how AI can enhance your marketing efforts, these developments are shaping the future of how we engage, communicate, and convert in the digital realm. Links:

 
 
 

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© 2023 by Allison Watters Harris.

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