How AI is Generating Images and What it Means for Marketers
In recent years, there’s been a lot of talk about how artificial intelligence (AI) is changing the landscape of marketing. And with good reason. AI has the potential to revolutionize nearly every aspect of marketing, from customer segmentation and targetting to content creation and distribution.
One area where AI is making a big impact is in visual content. Thanks to advances in machine learning, AI-generated images are becoming increasingly realistic and lifelike. This is changing the way marketers create and use visual content.
First, just so we are on the same page -- AI-generated images are exactly what they sound like: images that are created by algorithms or software programs rather than by humans. These images can be used for a variety of purposes, including advertising, product design, and even fine art.
In the past, AI-generated images were often distinguishable from real photos because they lacked detail or looked “off” in some way. But thanks to advances in machine learning, AI-generated images are becoming more and more realistic. In some instances, it’s difficult to tell the difference between an AI-generated image and a real photo.
There are two main methods for creating AI-generated images: generative adversarial networks (GANs) and style transfer.
GANs are a type of algorithm that pits two neural networks against each other in order to generate new data. The first network, known as the generator, creates new data (in this case, images). The second network, known as the discriminator, then tries to identify which data is real and which data is fake. As the training process continues, the generator gets better at creating fake data that tricks the discriminator—which results in more realistic images being generated.
The second method for creating AI-generated images is known as style transfer. This involves taking an existing image and “transferring” its style onto another image—giving the second image the same overall appearance as the first. For example, you could take a famous painting like The Starry Night and use style transfer to give a photo of your backyard the same appearance.
Style transfer can also be used to create variations on an existing image—a process known as augmentation—which can be useful for things like creating different versions of an ad or product label without having to start from scratch each time.
Visual content is only going to become even more important in marketing. In today’s world, we are bombarded with visuals everywhere we look—from social media posts to ads on websites and apps. standing out from this visual noise is becoming increasingly difficult—but it’s also become increasingly important if you want your marketing efforts to be successful.
That’s where AI-generated visuals come in handy. Thanks to their realistic appearance, AI-generated visuals can help marketing materials cut through the clutter and capture attention—leading to more engagement with your brand overall. And because they can be created quickly and easily (and often at a lower cost than traditional visuals), they’re also a great way to produce visuals on a budget.
Additionally, because AI-generated visuals can be customized or augmented to meet your specific needs, they offer almost limitless possibilities in terms of what you can do with them—making them incredibly versatile tools for marketers. For example, you could use them to create multiple versions of an ad campaign or experiment with different looks for your product packaging—all without starting from scratch each time.
AI-generated visuals are quickly becoming commonplace across various industries—and marketing is no exception. Thanks to their realistic appearance and easy customization options, AI-generated visuals offer marketers a powerful tool for creating attention-grabbing content that cuts through the clutter—ultimately leading to more engagement with their brands. So if you haven’t already started using AI-generated visuals in your marketing efforts, now is definitely the time to start playing around.
Start exploring on your own. There are free AI photo app editors, so you can tinker and get familiar. This will ignite your creativity and suck time away as you have fun exploring.