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The Rise of Voice Search in Digital Marketing

Welcome to the October 11, 2023 edition of Digital Marketing Today, your trusted resource for the most recent trends and techniques in SEO, EDMs, and digital advertising innovations across platforms like Google and Meta. Stick with us to stay updated on the digital marketing world. Let's talk about voice search, a rapidly growing tech sector with significant implications for SEO and digital marketing. Currently, 72% of individuals are using voice assistance, emphasizing the increasing importance of this technology in our daily lives. Interestingly, there was a dip in voice search usage between 2020 and 2021, but this trend has been on the rise since 2022. This growth presents fascinating considerations for digital marketers. As voice search changes how consumers access information, it requires an optimized SEO strategy to fully leverage its potential. It's well-known that search queries on these platforms tend to be more conversational and long-tail, prompting marketers to adapt their keyword strategy and content to reflect these natural language patterns. Whether it's strategic staffing decisions or adapting to technological shifts, these developments highlight the constant evolution that defines the digital marketing industry. It's a call to action for organizations to continually innovate, adapt, and grow to maintain optimal effectiveness. The key takeaway is clear - stay dynamic, stay informed, and embrace change to elevate your marketing strategies. That wraps up this edition of 'Digital Marketing Today'. I'm Allison Harris, bringing you the latest insights into digital marketing techniques and innovations. Stay tuned for our next edition as we continue to navigate the ever-changing landscape of digital marketing.

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