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X (formerly known as Twitter)'s Shift & LinkedIn Strategies in Digital Marketing Evolution

The world of digital marketing is ever-changing, and it's crucial for marketers to stay abreast of the latest developments. One such significant update comes from the online social platform, Twitter, now rebranded as 'X'. The platform has seen substantial changes since Elon Musk acquired it for a staggering $44 billion a year ago. One of the most significant changes is the launch of a new 'Premium+' subscription plan, priced at $16 per month. This ad-free plan promises to offer 'the largest reply boosts'. It may seem expensive compared to the previous 'Blue' and 'Premium' plans, priced at $3 and $8 respectively. However, it boasts unique features that could appeal to marketers, like the blue verification tick next to profile names and a visible ID verification label. Interestingly, Musk has decided to monetize formerly free features such as these blue tick marks. These were once badges of authenticity but have now become another potential revenue source. This not only impacts users but also significantly influences how marketers advertise and interact with their audiences. The evolution of 'X' doesn't stop there. Musk has also been experimenting with the integration of video and audio calling features. If successful, these could open new avenues for digital marketing campaigns, providing the opportunity to leverage real-time conversations and demonstrations. However, these changes have sparked controversy. Some have even led to a partial downfall of the platform's advertising business as some marketers have lost faith in 'X'. This loss of trust has been exacerbated by the reinstatement of previously banned extremist accounts and the option for users to purchase account verification. These actions have raised questions about the authenticity and credibility of audiences on the platform. Elsewhere in the digital marketing universe, LinkedIn is making strides. In a recent discussion with Sean Jackson, Co-founder of Rainmaker Digital, and Jabez LeBret, CMO of GNGF, it was highlighted that LinkedIn is more than just an outdated platform for B2B marketing. It's a potential powerhouse for reaching targeted audiences. The key to success on this platform is to fine-tune your profile for conversion and engage actively with your audience. This emphasizes the need for a strong and active online presence across all platforms, not just the most popular ones. To sum up, these developments underline the dynamic nature of digital marketing, requiring marketers to continually adapt to evolving platforms and strategies. Whether it's subscribing to a reply boost on X or optimizing your LinkedIn presence for better conversions, it's clear that digital marketing techniques and innovations are constantly evolving to align with the shifting digital landscape. Links:

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