9 SEO Trends for 2021
If you want your company website to rank higher in search engine results pages (SERPs), then you need to keep up with the latest SEO trends, so you make sure that your site is visible to potential customers and that you're driving more traffic to your site. In turn, this will lead to more conversions and more revenue for your business.
So, what are the latest SEO trends? Read to find 9 of the most important SEO trends for 2021.
1. Core Web Vitals Is Now a Google Ranking Factor
Google has announced that its Core Web Vitals metric is now an official ranking factor. This metric measures page speed, responsiveness, and stability, and something that all websites should improve.
2. Page Speed Is Still Important
Page speed has been an important ranking factor for some time, and that's not going to change in 2021. In fact, with the introduction of Core Web Vitals, it's likely that page speed will become even more important. If you want your website to rank well, you need to make sure that your pages are loading quickly.
3. Keyword Research Is More Important Than Ever
If you want your website to rank well in SERPs, then keyword research is essential. You need to find out which keywords potential customers are using when they search for businesses like yours. Once you know which keywords to target, you can then optimize your website for those keywords.
4. Keyword Clustering Is Becoming More Important
Keyword clustering is a technique whereby you group together similar keywords. For example, if you're a travel company, you might group together keywords such as "holidays," "vacations," and "travel." This technique is becoming more important because it helps Google understand the topic of your page better.
5. Google's Natural Language Processing Technology Is Improving All the Time
Google's natural language processing (NLP) technology is constantly improving. This means that Google is getting better at understanding the meaning of words and how they relate to each other. As a result, it's becoming increasingly important to use semantically related keywords on your website.
6. Content Optimization Software Is Becoming More Popular
Content optimization software helps you optimize your content for specific keywords. It's becoming more popular, because it makes it easier to target specific keywords and get better results in SERPs.
7. More Structured Data & Rich Snippets Are Being Used in SERPs
Structured data is code that helps search engines understand the content on your website better. Rich snippets are pieces of information that appear in SERPs alongside your listing (for example, star ratings or product prices). Both structured data and rich snippets are becoming more common in SERPs as search engines strive to provide searchers with as much information as possible upfront.
8. Content Quality Is Still Important
Content quality is still an important ranking factor in 2021. This means that your content needs to be well-written, informative, and relevant to your target audience. Additionally, your meta titles, meta descriptions, header tags, images, and body text should all be optimized for SEO.
9. Backlinks Are Still Important.
Backlinks are links from other websites back to your site. They help improve your website's authority and credibility, which can lead to higher rankings in SERPs. In 2021, it's still important to build high-quality backlinks from relevant and authoritative websites. However, with Google cracking down on low-quality links, it's more important than ever to focus on quality over quantity.
These are just some of the SEO trends that you need to be aware of in 2021 if you want your website to rank well in SERPs. Some of these trends, such as page speed and content quality, have been important for some time , while others, such as structured data and rich snippets, are newer. However, one thing remains constant: if you want your website to rank well, you need to make sure it's optimised for both users and search engines.