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Social Media is Being Smart + Authentic

Alexandria Ocasio-Cortez is amazing at Twitter.

This is an insightful article detailing how she's slaying it while other politicians just don't get it.

Here are some interesting stats from the article:

"She may have far fewer followers than Trump (58.2 million), but if you look at her interaction rate, which averages out overall interactions per tweet against the account’s number of followers, it’s 2.8% for the last three months.That may not sound like much, but to put it in perspective, Donald Trump’s is 0.2%. Barack Obama’s is 0.4%. Hillary Clinton’s is 0.2%. Bernie Sanders’ is 0.09%."

"she provides photographic and anecdotal evidence that’s much more personal and emotive."

"Most politicians are elected to represent normal people yet have to hire consultants for advice on how to speak to millennials."

"It’s no surprise that, in an age where authenticity matters more than ever, Ocasio-Cortez has done so well"

Great read.

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