Good Statement vs. "No Comment"

January 18, 2018

Recently, the radio show Marketplace ran a piece on CSAs, and they asked the question if there is room for both meal prep kits and also CSAs. 

 

It was striking how Blue Apron chose not to respond and the sentences that followed weren't flattering. While, Sun Basket not only responded, but had strong statement that's easy to agree with.

 

"Blue Apron declined to comment for this story. It had a rough year, losing some customers in a market that is becoming increasingly competitive."

 

Vs.

 

"The meal kit company Sun Basket wrote in a statement that 'CSAs are another excellent way for savvy consumers to gain access to quality produce, and we believe there is ample room in the marketplace for both.'"

 

Not responding or even replying "no comment" typically leaves an audience drawing its own negative opinions. 

 

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