A) Focus on your mission - "People are looking for brands and for companies that stand for something."
B) Build community -- Building community is one of the biggest challenges for businesses in the digital and social world.
C) Communicate who you are - "The marketing funnel itself is collapsing. It used to take time to go from research, to discovery, to awareness, all the way through a purchase. But now with digital and mobile, that's happening faster than ever. And that means that from the largest brands, to the corner coffee shop, to the smallest companies in the world, to non-profits, the way you work on your brand, the way you communicate who you are has never been more important."