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LinkedIn's New Website Demographics

LinkedIn recently announced a free new tool, LinkedIn Website Demographics, aiming to help marketers "gain insights about their website audience with professional data from LinkedIn."

The benefits look promising -- helping B2B marketers know who's visiting their website, so in order to create the relevant content and not waste money.

Website Demographics allows marketers to filter by a range of characteristics (e.g., job title, industry, company, location, etc.) to understand if a campaign boosted traffic from a specific target audience.

As of today it's still "coming soon," and what's available is "lightweight" Insight Tag Javascript for website managers to add to their pages.

Something to consider....

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