LinkedIn's New Website Demographics

August 16, 2017

LinkedIn recently announced a free new tool,  LinkedIn Website Demographics, aiming to help marketers "gain insights about their website audience with professional data from LinkedIn."


The benefits look promising -- helping B2B marketers know who's visiting their website, so in order to create the relevant content and not waste money. 


Website Demographics allows marketers to filter by a range of characteristics (e.g., job title, industry, company, location, etc.) to understand if a campaign boosted traffic from a specific target audience. 


As of today it's still "coming soon," and what's available is "lightweight" Insight Tag Javascript for website managers to add to their pages. 


Something to consider....


Share on Facebook
Share on Twitter
Please reload

Featured Posts

I'm busy working on my blog posts. Watch this space!

Please reload

Recent Posts

January 10, 2019

Please reload

Follow Us
Search By Tags
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
Please reload

Please reload

© 2020 by Allison Watters Harris.

  • Twitter - Grey Circle
  • LinkedIn - Grey Circle