LinkedIn recently announced a free new tool, LinkedIn Website Demographics, aiming to help marketers "gain insights about their website audience with professional data from LinkedIn."
The benefits look promising -- helping B2B marketers know who's visiting their website, so in order to create the relevant content and not waste money.
Website Demographics allows marketers to filter by a range of characteristics (e.g., job title, industry, company, location, etc.) to understand if a campaign boosted traffic from a specific target audience.
Something to consider....