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When "No Comment" Is a Comment

Today, the radio show "Marketplace" reached out to CEOs and companies on Trump’s manufacturing council for comment after Merck CEO Kenneth Frazier stepped down.

I have worked with companies that frequently find themselves embattled in PR crises, and even the most beleaguered companies often steer away from "no comment." It just doesn't help. And in this case, so many companies gave some comment, so "no comment" fell flat.

Here's the written article and lots of these were read on air:

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