The Value of Social Media Influencers: Who Are They? And How They Make a Difference
Influencers are people who have have substantial social media followings and brands pay to highlight their product in social media. "Companies see them as relatable spokespeople for their merchandise, and some top-tier influencers have become brands themselves." "Working in collaboration with Nielsen, TapInfluence’s case study showed that influencer marketing’s return on investment (ROI) is 11 times the ROI generated across all forms of digital media." The Ruthless Lives of ‘