​​​​Allison Harris

Influencers are people who have have substantial social media followings and brands pay to highlight their product in social media. "Companies see them as relatable spokespeople for their merchandise, and some top-tier influencers have become brands themselves." "Working in collaboration with Nielsen, TapInfluence’s case study showed that influencer marketing’s return on investment (ROI) is 11 times the ROI generated across all forms of digital media." The Ruthless Lives of ‘

LinkedIn recently announced a free new tool, LinkedIn Website Demographics, aiming to help marketers "gain insights about their website audience with professional data from LinkedIn." The benefits look promising -- helping B2B marketers know who's visiting their website, so in order to create the relevant content and not waste money. Website Demographics allows marketers to filter by a range of characteristics (e.g., job title, industry, company, location, etc.) to understan